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  Leo Burnett Quotes



Leo Burnett

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.




Leo Burnett

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.




Leo Burnett

If you are writing about baloney, don't try to make it Cornish hen, because that is the worst kind of baloney there is. Just make it darned good ...




Leo Burnett

Advertising is the ability to sense, interpret . . . to put the very heart throbs of a business into type, paper and ink.




Leo Burnett

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attit ...




Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertisin ...




Leo Burnett

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising.




Leo Burnett

I regard a great ad as the most beautiful thing in the world




Leo Burnett

If you don't get noticed, you don't have anything. You just have to be noticed, but the art is in getting noticed naturally, without screami ...




Leo Burnett

Too many ads that try not to go over the reader's head end up beneath his notice




Leo Burnett

A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourse ...




Leo Burnett

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.




Leo Burnett

Advertising says to people,'Here's what we've got. Here's what it will do for you. Here's how to get it.




Leo Burnett

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.




Leo Burnett

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.




Leo Burnett

The secret of all effective originality in advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and ...




Leo Burnett

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.




Leo Burnett

Fun without sell gets nowhere but sell without fun tends to become obnoxious.




Leo Burnett

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.




Leo Burnett

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.



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